Marketing Management
Looking to market your business effectively without having to employ a full-time marketing professional?
I offer flexible support to suit your business, on a retained or project basis. With any combination of these services, you gain a seasoned marketing professional dedicated to driving your business’s marketing success.
Developing your marketing strategy aligned to your business objectives and goals. Creating a marketing plan to inspire your marketing team/ agency and providing the direction needed for growth.
Overseeing projects from inception to successful delivery. Recent projects include: website re-developments, rebranding initiatives, CRM selection and implementation and developing strategic marketing plans.
A thorough assessment of the efficiency of your existing marketing strategies, including insights for cost optimisation and sustainable growth.
Developing marketing budget forecasts to support your strategic plan and ensuring the best allocation of resources to maximise your return on investment (ROI).
Defining key marketing metrics that enable you to measure success, plus scrutinising and enhancing brand performance for greater impact.
Evaluating the structure of your marketing team, whether in-house, agency or freelance and offering recommendations and adjustments to enhance both efficiency and effectiveness.
Enforcing accountability among marketing suppliers to ensure top-quality service delivery and managing agency relationships and appointments for optimal results.
Offering confidential, trusted marketing guidance to senior leaders. Unburdening your senior leadership team, allowing them to concentrate on their core responsibilities.
To find out more, or to discuss options on packages, contact Rachel here. You can also download Rachel’s Marketing Management document here.
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